Creative & Branding in Campeche, Mexico
Campeche accounts for 508,035 residents across the 4 markets we cover, led by San Francisco de Campeche (249,623), Ciudad del Carmen (191,238) and Champoton (35,799). The state sits within the Yucatán peninsula and Gulf coast.
Connectivity across Campeche is uneven: household internet ranges from 35.1% in Escarcega to 67.2% in Ciudad del Carmen. That spread materially changes the Creative & Branding approach from one market to the next.