Creative & Branding in Chiapas, Mexico
Chiapas accounts for 1,634,504 residents across the 19 markets we cover, led by Tuxtla Gutierrez (578,830), Tapachula de Cordova y Ordoñez (217,550) and San Cristobal de las Casas (183,509). The state sits within Mexico's southern states.
Connectivity across Chiapas is uneven: household internet ranges from 7.3% in Las Rosas to 59.9% in Tuxtla Gutierrez. That spread materially changes the Creative & Branding approach from one market to the next.