Creative & Branding in Castaños
Castaños is a city of 27,314 in Coahuila de Zaragoza. With Saltillo 158 km away, the local market operates with little competition from big-city agencies.
There are 3 markets within 50 km of Castaños, 2 of them larger. In Creative & Branding, differentiation depends on how much competition sits nearby. Castaños has 3 comparable localities within 50 km, which sets how distinctive your identity has to be to stand out across Mexico's northern industrial corridor.