Creative & Branding in Guanajuato, Mexico
Guanajuato accounts for 3,769,788 residents across the 30 markets we cover, led by Leon de los Aldama (1,579,803), Irapuato (452,090) and Celaya (378,143). The state sits within the Bajío manufacturing belt.
Connectivity across Guanajuato is uneven: household internet ranges from 29.4% in Jaral del Progreso to 78.1% in Marfil. That spread materially changes the Creative & Branding approach from one market to the next.