Creative & Branding in Guerrero, Mexico
Guerrero accounts for 1,431,350 residents across the 15 markets we cover, led by Acapulco de Juarez (658,609), Chilpancingo de los Bravo (225,728) and Iguala de la Independencia (132,854). The state sits within Mexico's southern states.
Connectivity across Guerrero is uneven: household internet ranges from 32.7% in Atoyac de alvarez to 62.7% in Chilpancingo de los Bravo. That spread materially changes the Creative & Branding approach from one market to the next.