Creative & Branding in Michoacan de Ocampo, Mexico
Michoacan de Ocampo accounts for 2,224,317 residents across the 23 markets we cover, led by Morelia (743,275), Uruapan (299,523) and Zamora de Hidalgo (154,546). The state sits within the Bajío manufacturing belt.
Connectivity across Michoacan de Ocampo is uneven: household internet ranges from 34.5% in Las Guacamayas to 68.5% in Morelia. That spread materially changes the Creative & Branding approach from one market to the next.