Creative & Branding in Sonora, Mexico
Sonora accounts for 2,298,292 residents across the 15 markets we cover, led by Hermosillo (855,563), Ciudad Obregon (329,404) and Heroica Nogales (261,137). The state sits within Mexico's northern industrial corridor.
Connectivity across Sonora is uneven: household internet ranges from 29.2% in Miguel Aleman (La Doce) to 76.5% in Heroica Ciudad de Cananea. That spread materially changes the Creative & Branding approach from one market to the next.