Creative & Branding in Yucatan, Mexico
Yucatan accounts for 1,434,753 residents across the 12 markets we cover, led by Merida (921,771), Kanasin (139,753) and Valladolid (56,494). The state sits within the Yucatán peninsula and Gulf coast.
Connectivity across Yucatan is uneven: household internet ranges from 27% in Hunucma to 73.4% in Merida. That spread materially changes the Creative & Branding approach from one market to the next.