Event-Driven Architecture /01
50% Reduction in server costs
RxVantage
Migrated pharmaceutical SaaS platform to event-driven microservices, cutting infrastructure costs in half.
/AI growth · Engineering · Nearshore teams Don't be another.
Don't be another.
Be the other
Senior engineers, bilingual teams in Mexico, and AI that shows you what your competitors are doing. All in your time zone.
We are OTRO Digital
Senior
people only
The person who solves your problem is the person you talked to. There is no junior layer between you and the work.
Your
working day
We work from Mexico, on the same hours as your team. Questions get answered while you're still at your desk, not overnight.
Shipped at scale
Single sign-on for 100 million users at Cambridge University Press. Real-time data for 11 million at Sky Sports. The hard version, in production.
Selective
by design
We say no when we're not the right team. What we take on is work we can point at afterwards.
/Onshore · Nearshore · Offshore
Your nearshore
partner in Mexico
Bilingual teams in Mexico, in US hours, with offshore and onshore partners when a queue needs them. One contract, one set of reports, and AI-assisted quality on every team.
2 Nearshore countries: Mexico and Colombia
3 Offshore countries: the Philippines, India and Egypt
1 Contract and one set of reports
AI QA On every interaction, not a sample
Nearshore
Mexico & Colombia
Bilingual teams in US hours. The default for live, judgment-heavy work.
OffshorePhilippines, India & Egypt
Overnight, overflow and high-volume work in partner centers we manage and report on.
OnshoreOn request
For roles that must be US-resident, arranged case by case.
Call Center Outsourcing
Bilingual call center teams in Mexico and Colombia on US hours, with offshore partners for nights and overflow. AI scores every call, and you see the same reports we do.
IT Support Outsourcing
A bilingual service desk and infrastructure support from Mexico and Colombia, inside your working day, with offshore partners for overnight change windows.
Software Development Teams
Senior engineers in Mexico who join your standups, review pull requests the same day and work to your standards. You interview every one before they start.
Website Design & Development
Websites designed and built by a senior team in your time zone, with performance, accessibility and SEO in the code from day one.
SEO & Content Outsourcing
SEO and content from a bilingual team: technical fixes, keyword research and pages written for what your buyers search, in English and Spanish.
Customer Service Outsourcing
Bilingual customer service from Mexico and Colombia across phone, chat, email, social and WhatsApp, with AI QA on every conversation.
AI competitor
intelligence. See what
your competitors see.
OTRO is AI competitor intelligence for search and ads. It puts your search data next to your competitors’ public footprint, then explains what changed and what to do next. Built for business owners who want answers, not another dashboard to learn.
Get a free competitor snapshot →/Our Team
The minds
behind
the work
A small senior team. You'll know everyone on your project by name.
JS
James Thomas Sidhu
Founder & Strategy"The brands that win are the ones brave enough to be different."
KW
Karen Wightman
Creative Director"Every pixel is a decision. We make them all count."
BP
Berenise Pavon
Head of Growth"Data without action is just trivia."
Testimonials
Trusted by Leaders
What colleagues and collaborators say about working with James.
"
A creative geniuses that only come around once in a lifetime. From SEO to web development, he has consistently proven that he is a capable project manager and developer. His skills were integral in the creation and completion of over a dozen projects and I would highly recommend his talents and abilities to anyone lucky enough to cross his path.
"
I've learned from him more than in 10+ years of my experience. He is an outstanding architect who always cares about the entire platform rather than smaller things. He is ready to take the lead over any project of any complexity and you can count on him. James took the lead over the frontend, he consulted devops, backend, qa, design, and product departments. I truly believe that he can be one of the most valuable persons at any company.
"
A very talented architect with a strong skillset across a broad array of technologies. He understands the tech stack from the top down, and is capable of contributing just about anywhere you need. He can lead others, as well as contribute individually, and he's always ready and willing to hop on a call to sort through a problem. He would be a key asset on any team, and it was a pleasure working with him.
Built across time zones. Now working in yours.
Our people have shipped work for clients from London to San Francisco. Today the team works from Mexico, in US hours.
Selected Work Selected Work Selected Work Selected Work Selected Work Selected Work Selected Work Selected Work
Selected Work
Work
that shipped
AI Healthcare Platform /02
115% Increase in user engagement
Samacare
LLM-based data extraction and Chrome extension optimization for healthcare workflows.
Real-Time Platform /03
11M Active Users
Sky Sports
Real-time sports scores platform serving millions during live matches with sub-second latency.
AI Construction Tech /04
10% Average cost reduction or space increase
Annex
AI-powered design assistant reducing costs and increasing efficiency for modular construction.
Enterprise SSO /05
100M Users Supported
Cambridge University Press
Modernized authentication for academic publishing platform serving students and researchers globally.