We choose the country queue by queue. A voice line for US consumers, a technical helpdesk and a multilingual email queue can each sit somewhere different, under the same contract and the same reporting.
The Philippines has a large, long-established contact-center industry built around US consumer brands, and agents used to American English on the phone. It’s a common home for voice support.
India has a large English-speaking technical workforce. It suits tech support, back office and work that follows detailed process steps.
Egypt sits closest to Europe and the Middle East, which helps if your customers are there too. English and Arabic are the core languages; other languages depend on the site, so ask us before you plan a queue around one.
Source: IANA Time Zone Database