Template, custom or headless: which one you need
A template site on WordPress, Webflow or Shopify is the right call when your pages follow a few standard layouts and your team wants to edit them without a developer. It's the cheapest to build and the easiest to hand over.
A custom build makes sense when the site does something a template fights you on: a configurator, a members area, an unusual checkout, or speed targets a page builder can't hit.
Headless (a CMS like Sanity or Strapi feeding a frontend in Astro or Next.js) suits teams that publish a lot of content in several places, or sites where speed is part of the sales pitch. It costs more to set up, and someone has to maintain it.
We'll recommend the simplest option that does the job, and we'll tell you when a template is enough.
