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/Offshore · Website design

Offshore website design that runs on written specs.

Offshore website design places the people building your site in a distant country, usually the Philippines, India or Egypt. It’s the lowest-cost of the three delivery models, on a different working day. It works best once the decisions are made: approved designs, a component library and clear acceptance criteria. This guide covers which work fits, how handoffs run, how to keep accounts and IP safe, and when nearshore fits better.

What offshore means for a website project

An offshore web team works from a country many hours away, in your CMS and repository, from specs you’ve written down. The Philippines runs on UTC+8 and India on UTC+5:30, with no daylight saving in either. Both are most of a working day ahead of the US.

Egypt runs on UTC+2, or UTC+3 in summer since it restored daylight saving in 2023. A team there that starts late can share a short window with your East Coast morning.

The model trades live conversation for cost and overnight progress. Pages built while you sleep are waiting for review when your day starts, as long as nobody needed to ask you a question first.

Source: IANA Time Zone Database

Website work that suits offshore

Offshore works where the answer is already written down. The clearer the spec, the better the fit.

  • Overnight content loads: product data, posts or translations entered into CMS templates.
  • Cross-browser and device testing on a fixed matrix, with screenshots attached to each issue.
  • Image optimization and alt-text drafting against your rules, for your team to approve.
WorkOffshore fitWhy
Builds from approved designsStrongThe Figma file and acceptance criteria answer most questions
Component librariesStrongEach component has a spec, states and a test
Template rolloutsStrongMany pages from a few approved layouts
Page and blog migrationsStrong with a URL mapRule-based work that can run overnight
QA and accessibility passesGoodRun against a written checklist, with issues logged
Discovery, UX workshops, design reviewsPoorNeed live decisions from your team

How overnight handoffs work

Offshore web work runs on handoffs, not calls. Here’s a typical cycle for a US company with a team in the Philippines.

  • End of your day Your lead approves yesterday’s pages, answers open questions and tags the next tickets as ready.
  • Overnight The team builds, migrates or tests against the spec. Anything the spec doesn’t answer goes on a question list, not into a guess.
  • Before your morning A handoff note lists what shipped to staging, what’s blocked and what needs a decision.
  • Your morning Your lead reviews staging, answers the questions and updates the spec, and the cycle repeats.

Writing website specs that survive the time gap

Every unclear ticket costs a day. If a developer hits a question about spacing, a missing state or a broken link, they either guess or wait for your morning.

A good offshore ticket links the exact Figma frame, lists every state (hover, focus, error, empty), names the breakpoints and says what’s out of scope. For migrations, attach the URL map and the content rules. For QA, attach the checklist and the browser matrix.

Accessibility checks against a written standard

An accessibility pass is a good offshore task when the standard is written down. WCAG 2.2, published by the W3C, is the usual reference. It added criteria that are easy to miss in a build. Examples include minimum target sizes, focus that isn’t hidden behind sticky headers, and help placed consistently across pages.

Give the team the success criteria you’re testing against, a template for logging issues and a rule for what blocks launch. Keep the judgment calls, like rewriting a confusing form, for the people who designed it.

Source: W3C, Web Content Accessibility Guidelines (WCAG) 2.2

Accounts, access and IP across the gap

With fewer shared hours, access rules do more of the work. Put these in writing before launch:

Source: US Copyright Office, Circular 30: Works Made for Hire

  • Domain registrar, hosting, CMS and repository accounts in your company’s name, never the vendor’s.
  • Named accounts for every person. No shared logins.
  • Least-privilege roles: an offshore developer works in staging and the repository, not in DNS, billing or production settings.
  • Production deploys approved by someone on your side.
  • Multi-factor authentication everywhere, with access removed the day someone leaves.
  • Fonts and stock images licensed to your company, not to the person who downloaded them.
  • A written assignment of designs, source files and code to your company in the contract.

Why the IP clause matters more offshore

Under US copyright law, contractor work counts as work made for hire only in nine listed categories. It also needs a signed written agreement. Offshore work often passes through more hands, so ask your counsel to confirm the assignment covers everyone who touches the site, wherever they sit.

When nearshore is the better fit

Fewer shared hours mean slower answers to new questions. On a website, that hurts most before the designs are final and during launch week. Keep these closer to your team:

  • Discovery and UX workshops, where your team decides what the site is for.
  • Design reviews with several stakeholders and conflicting feedback.
  • CMS builds that run alongside your marketing team as they write.
  • Bilingual English and Spanish sites, where layout and wording change together.
  • Launch week, when redirects, forms and analytics need same-day fixes.

Offshore compared with nearshore and onshore

Cost falls as distance grows, and so do shared hours. Here’s how the models compare for website work.

Onshore (US)Nearshore (Mexico, Colombia)Offshore (Philippines, India, Egypt)
Relative costHighestMiddleLowest
Shared hours with your teamFullMost or all of the dayShort, or none without shifted hours
Spec needsLightModerateFully written, with every state
Design reviewsLiveLiveWritten feedback, answered next shift
Best forOn-site workshops and regulated contentDiscovery, design, launches, bilingual sitesBuilds from approved designs, migrations, QA

Blending offshore with a senior team in your hours

Many companies get the best result from a blend: decisions and design in your hours, specified production offshore. The blend only works if the people who made the designs write the specs and review what comes back.

At OTRO, sites are designed and built by a senior team in your time zone, the same people who build product. Some projects include work that suits offshore production, such as a large migration or a template rollout. When yours does, we’ll say so in our plan and explain how review would work.

Frequently asked questions

What is offshore website design?

It’s website design and build done by a team in a distant country, such as the Philippines, India or Egypt. It’s usually the lowest-cost of the three delivery models. The team works from approved designs and written specs, often overnight. It hands the work back with a note on what’s done, what’s blocked and what needs a decision.

Which website work should go offshore?

Work with clear inputs and a clear definition of done. That includes builds from approved designs, component libraries, template rollouts and page migrations with a URL map. QA, accessibility passes and overnight content loads fit too. Discovery, design reviews and launch-week fixes fit poorly, because they depend on quick decisions from your team.

How much does offshore web design cost?

Offshore is usually the lowest-cost of the three models, below nearshore and onshore. The price depends on the number of templates, integrations and how complete your specs are, so it’s quoted per scope. Add the hidden part before you compare: the time your team spends writing specs, reviewing staging and answering questions across the gap.

Is Mexico offshore or nearshore for website design?

For US companies, Mexico is nearshore. Most of the country stays on UTC-6 all year. A web team there shares most of your working day and can join design reviews live. Offshore refers to distant countries such as the Philippines, India and Egypt, where the working day barely overlaps with yours unless someone shifts their hours.

How do I protect my site’s accounts and IP offshore?

Keep the domain, hosting, CMS and repository in your company’s name, give each person a named account with least-privilege access, and approve production deploys yourself. Put a written assignment of designs, source files and code in the contract. Then ask your counsel to confirm it covers everyone who works on the site.

Can an offshore team handle accessibility testing?

Yes, when the standard is written down. Give the team the WCAG 2.2 success criteria you’re testing against, a template for logging issues and a rule for what blocks launch. Keyboard, contrast and screen reader checks travel well. Fixes that change the design, like reworking a confusing form, should go back to the people who designed it.

Find the right home for your website work

Tell us about your site, the pages you need and what’s already designed. We’ll come back with a written plan: which work needs your hours, which can run on written specs and how review will work.

Get a website plan