/Free tool · Competitor snapshot
This competitor analysis template puts you and three competitors side by side on one page: what they promise, how they price, where they advertise, what their reviews say and what changed lately. Fill it in from free public sources in about an hour, then copy it as a table, download a CSV or print it. It saves in your browser and nothing is sent to us.
Competitor analysis template on one page. · otro.digital
Saved in this browser only. Nothing is sent to us.
A snapshot isn’t a 40-slide competitive analysis. It’s the one page you look at before a pricing change, a campaign or a sales call, so you know what the buyer has already been told by someone else.
Keep it to three competitors: the one you lose deals to most, the one buyers compare you with by name, and the one that’s growing fastest. More than three and nobody reads the page.
Positioning: open each homepage in a private window and copy the headline word for word. Don’t paraphrase. The exact words are the point. Then note who the site says it’s for and the proof it leads with.
Offer: check the pricing page, or note that there isn’t one. Record the entry offer, such as a free trial, an audit or a demo, and the difference they claim. If three competitors claim the same difference, it isn’t one.
Channels: search your main category terms in a private window and note who appears, paid and organic. Google and Meta both publish free libraries of the ads any advertiser is running, searchable by company name.
Reputation and change: read the two and three star reviews, not the fives. They tell you what buyers wanted and didn’t get. For recent changes, the Wayback Machine shows how a page looked months ago.
Most competitor analysis templates take one of four shapes. A SWOT lists strengths, weaknesses, opportunities and threats, usually for your own business. A feature grid compares products line by line, which suits software. A battlecard gives salespeople answers for one rival, and a snapshot like this one compares how each company presents itself to the buyer.
Start with the snapshot. It’s quick, it runs on public sources and it shows which competitor deserves a closer look. If one keeps winning deals, build a battlecard for that one. If the gap is in the product itself, a feature grid will show it better.
Don’t forget indirect competitors. The buyer’s alternative to you might be a spreadsheet, an in-house hire or doing nothing. If that’s what you lose to most often, give it a column.
The grid is evidence. The three boxes underneath are the point. Write where each competitor is stronger than you, honestly. Then write where you’re stronger, or the gap nobody covers. Usually it’s a buyer complaint that shows up in every competitor’s reviews.
Finish with one move for this quarter. Not five. A snapshot that ends in a single change to your homepage headline, your entry offer or one ad campaign is worth more than a thorough one that ends in a folder.
A snapshot goes stale the week a competitor changes their pricing or launches a campaign. If you find yourself refreshing it every month, or tracking more than three competitors, that’s the point where watching by hand stops being worth the time. Our platform, now in private beta, puts your search rankings and paid search next to your competitors’ and explains what to do next. You can ask for a free snapshot of your market.
It’s a structured look at the companies your buyers compare you with: what they offer, how they price, how they reach customers and what customers say about them. The goal is a decision, such as a pricing change, a new message or a campaign, not a report. This template covers the version you can finish in about an hour.
At minimum: the competitor’s positioning in their own words, who they sell to, their pricing and entry offer, the channels they get found in, what their reviews say, and what changed recently. Then a short summary of where they’re stronger, where you are, and one action.
Three is enough for a snapshot: the one you lose to most, the one buyers name when they compare, and the fastest growing. Add more only if each one changes a decision you’re about to make.
Google Ads Transparency Center shows the search, display and YouTube ads an advertiser runs. Meta Ad Library shows active ads on Facebook and Instagram. Both are free and searchable by company name.
Quarterly is enough for most markets, plus whenever a competitor makes a visible move such as new pricing or a launch. If you’re updating it monthly, automated monitoring is usually cheaper than your time.
It’s saved in your browser’s local storage so you can come back to it. Nothing is sent to OTRO. Clearing your browser data or pressing start over deletes it, so download the CSV if you want to keep a copy.
Our platform puts your search and ads data next to your competitors’ public footprint and explains what changed. Ask for a free snapshot of your market.
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