Freelancer, in-house or an outsourced SEO team
A freelancer is often the right start: one person, one specialty, low cost. The limit shows when you need technical fixes, content and links at the same time, and one person can't cover all three.
In-house works when search is a core channel and the volume keeps a specialist busy every week. Hiring a senior SEO plus writers is a big commitment for most companies.
An outsourced team sits between them: research, technical work, writing and outreach under one plan, with someone accountable for the numbers. It's the right structure when you know search matters and lack the hands to work on it every month.
