A business owner and a strategist sketching a growth plan on paper at an office desk in a Mexican city

/Strategy & Consulting

Digital Marketing Strategy in Baja California Sur State

Strategic clarity that aligns marketing with business goals and drives sustainable growth.

Strategy & Consulting in Baja California Sur, Mexico

The 4 Baja California Sur cities we cover add up to 632,925 residents, led by La Paz (250,141), Cabo San Lucas (202,694) and San José del Cabo (136,285). The state is part of Mexico's northern industrial corridor.

Connectivity across Baja California Sur is uneven: household internet ranges from 58.6% in Ciudad Constitución to 73.9% in La Paz. That's why we don't propose the same plan in every city.

How we approach Strategy & Consulting

With no single dominant city, the work spreads across several mid-sized cities, each with its own searches.

What we deliver

  • A review of your presence on Google and social media
  • A look at what your competitors are doing online
  • A staged plan with goals you can check
  • A monthly meeting to adjust based on the numbers

See everything in Strategy & Consulting →

Our process

01

Discovery

We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.

02

Plan

We propose what to do first, with goals you can check and a clear budget.

03

Execution

We do the work and show you each month what changed, against the numbers we agreed to track.

04

Optimization

What doesn't work gets changed or cut. What works gets more budget.

Why work with us

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A page of census data for each of the 4 Baja California Sur cities we cover.

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We start from the census: 632,925 residents and 67.3% of households online across those cities.

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We fit Strategy & Consulting to each city's connectivity, not a national average.

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We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.

Baja California Sur in numbers

4 Cities covered
632,925 Combined population
67.3% Households online

Source: INEGI, Censo de Población y Vivienda 2020.

Strategy & Consulting across Baja California Sur

A page of census data for each of the 4 Baja California Sur cities we cover. Pick your city to see its numbers.

Frequently asked questions

Which Baja California Sur cities do you work in?

We have a page of census data for each of the 4 Baja California Sur cities we cover. The largest are La Paz (250,141), Cabo San Lucas (202,694) and San José del Cabo (136,285). We work remotely, so the service is the same in any of them. What changes is the plan, based on each city's size and connectivity.

Where are the most households online in Baja California Sur?

Per INEGI's 2020 census, among the cities we cover, La Paz has the highest share of households online (73.9%) and Ciudad Constitución the lowest (58.6%). The average across those cities is 67.3%. That gap changes what's worth doing first in each one.

Do you work with businesses in towns that aren't on the list?

Yes. The list covers the Baja California Sur cities we publish census data for, but we work remotely, so we can take on a business in any municipality. Tell us where you sell and we'll build the plan from your area's data.

Ready to grow
in Baja California Sur?

Tell us what you sell and where. We'll reply with what we'd do first in Baja California Sur, and what isn't worth paying for.

Request a proposal

Rather see what your competitors are doing on Google first? Ask for a free snapshot