A business owner and a strategist sketching a growth plan on paper at an office desk in a Mexican city

/Strategy & Consulting

Digital Marketing Strategy in Chiapas State

Strategic clarity that aligns marketing with business goals and drives sustainable growth.

Strategy & Consulting in Chiapas, Mexico

The 19 Chiapas cities we cover add up to 1,634,504 residents, led by Tuxtla Gutiérrez (578,830), Tapachula de Córdova y Ordóñez (217,550) and San Cristóbal de las Casas (183,509). The state is part of Mexico's southern states.

Connectivity across Chiapas is uneven: household internet ranges from 7.3% in Las Rosas to 59.9% in Tuxtla Gutiérrez. That's why we don't propose the same plan in every city.

How we approach Strategy & Consulting

Most of the population lives in Tuxtla Gutiérrez. Before splitting a budget, we compare what a click costs there and in the mid-sized cities.

What we deliver

  • A review of your presence on Google and social media
  • A look at what your competitors are doing online
  • A staged plan with goals you can check
  • A monthly meeting to adjust based on the numbers

See everything in Strategy & Consulting →

Our process

01

Discovery

We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.

02

Plan

We propose what to do first, with goals you can check and a clear budget.

03

Execution

We do the work and show you each month what changed, against the numbers we agreed to track.

04

Optimization

What doesn't work gets changed or cut. What works gets more budget.

Why work with us

✓

A page of census data for each of the 19 Chiapas cities we cover.

✓

We start from the census: 1,634,504 residents and 45.5% of households online across those cities.

✓

We fit Strategy & Consulting to each city's connectivity, not a national average.

✓

We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.

Chiapas in numbers

19 Cities covered
1,634,504 Combined population
45.5% Households online

Source: INEGI, Censo de Población y Vivienda 2020.

Frequently asked questions

Which Chiapas cities do you work in?

We have a page of census data for each of the 19 Chiapas cities we cover. The largest are Tuxtla Gutiérrez (578,830), Tapachula de Córdova y Ordóñez (217,550) and San Cristóbal de las Casas (183,509). We work remotely, so the service is the same in any of them. What changes is the plan, based on each city's size and connectivity.

Where are the most households online in Chiapas?

Per INEGI's 2020 census, among the cities we cover, Tuxtla Gutiérrez has the highest share of households online (59.9%) and Las Rosas the lowest (7.3%). The average across those cities is 45.5%. That gap changes what's worth doing first in each one.

Do you work with businesses in towns that aren't on the list?

Yes. The list covers the Chiapas cities we publish census data for, but we work remotely, so we can take on a business in any municipality. Tell us where you sell and we'll build the plan from your area's data.

Ready to grow
in Chiapas?

Tell us what you sell and where. We'll reply with what we'd do first in Chiapas, and what isn't worth paying for.

Request a proposal

Rather see what your competitors are doing on Google first? Ask for a free snapshot