A business owner and a strategist sketching a growth plan on paper at an office desk in a Mexican city

/Strategy & Consulting

Digital Marketing Strategy in Hidalgo State

Strategic clarity that aligns marketing with business goals and drives sustainable growth.

Strategy & Consulting in Hidalgo, Mexico

The 16 Hidalgo cities we cover add up to 856,910 residents, led by Pachuca de Soto (297,848), Tulancingo (106,163) and Tizayuca (60,265). The state is part of central Mexico.

Connectivity across Hidalgo is uneven: household internet ranges from 25.4% in Zacualtipán to 69.4% in La Providencia Siglo XXI. That's why we don't propose the same plan in every city.

How we approach Strategy & Consulting

With no single dominant city, the work spreads across several mid-sized cities, each with its own searches.

What we deliver

  • A review of your presence on Google and social media
  • A look at what your competitors are doing online
  • A staged plan with goals you can check
  • A monthly meeting to adjust based on the numbers

See everything in Strategy & Consulting →

Our process

01

Discovery

We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.

02

Plan

We propose what to do first, with goals you can check and a clear budget.

03

Execution

We do the work and show you each month what changed, against the numbers we agreed to track.

04

Optimization

What doesn't work gets changed or cut. What works gets more budget.

Why work with us

✓

A page of census data for each of the 16 Hidalgo cities we cover.

✓

We start from the census: 856,910 residents and 58.9% of households online across those cities.

✓

We fit Strategy & Consulting to each city's connectivity, not a national average.

✓

We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.

Hidalgo in numbers

16 Cities covered
856,910 Combined population
58.9% Households online

Source: INEGI, Censo de Población y Vivienda 2020.

Frequently asked questions

Which Hidalgo cities do you work in?

We have a page of census data for each of the 16 Hidalgo cities we cover. The largest are Pachuca de Soto (297,848), Tulancingo (106,163) and Tizayuca (60,265). We work remotely, so the service is the same in any of them. What changes is the plan, based on each city's size and connectivity.

Where are the most households online in Hidalgo?

Per INEGI's 2020 census, among the cities we cover, La Providencia Siglo XXI has the highest share of households online (69.4%) and Zacualtipán the lowest (25.4%). The average across those cities is 58.9%. That gap changes what's worth doing first in each one.

Do you work with businesses in towns that aren't on the list?

Yes. The list covers the Hidalgo cities we publish census data for, but we work remotely, so we can take on a business in any municipality. Tell us where you sell and we'll build the plan from your area's data.

Ready to grow
in Hidalgo?

Tell us what you sell and where. We'll reply with what we'd do first in Hidalgo, and what isn't worth paying for.

Request a proposal

Rather see what your competitors are doing on Google first? Ask for a free snapshot