Strategy & Consulting in Nayarit, Mexico
Nayarit accounts for 565,508 residents across the 7 markets we cover, led by Tepic (371,387), Xalisco (48,170) and San Vicente (38,666). The state sits within the Bajío manufacturing belt.
Connectivity across Nayarit is uneven: household internet ranges from 37.6% in Tuxpan to 75.7% in Mezcales. That spread materially changes the Strategy & Consulting approach from one market to the next.