Web & Product Design in Alvaro Obregon
Alvaro Obregon is one of Mexico's largest urban markets, home to 759,003 people. It is the 23rd largest market we cover in Mexico. It forms a single conurbation with Coyoacan, 6 km away, so digital competition here is metro-wide rather than municipal.
Of Alvaro Obregon's 219,322 households, 77.1% have a home internet connection. 61.5% have a computer at home — a useful signal for how much local traffic arrives on mobile. For Web & Product Design, device mix drives the brief. With 61.5% of households owning a computer against 77.1% with internet, Alvaro Obregon calls for a mobile-first build on connections that aren't always fast.