A web designer showing a shop owner a new website on a tablet in a small Mexican storefront

/Web & Product Design

Web Design in San Miguel de Allende, Guanajuato

User-centered design and development that turns visitors into customers.

Guanajuato, Mexico

Web & Product Design in San Miguel de Allende

San Miguel de Allende is a city of 72,452 in Guanajuato. Santiago de Querétaro is 48 km away. That's close enough for some customers to compare, but searches that name San Miguel de Allende are where you need to show up first.

Of San Miguel de Allende's 19,426 households, 77% have a home internet connection. That's 16.2 points above the 60.8% average across the Guanajuato cities we cover. Only 56.1% have a computer, so in many connected homes people search from a phone. For your website, the phone comes first. So we design for small screens first, with light images, short copy and your WhatsApp always in reach.

San Miguel de Allende in numbers

72,452 Population 8th in Guanajuato
56.1% Households with a computer
77% Households online 14,964 households
19,426 Households

Source: INEGI, Censo de Población y Vivienda 2020.

San Miguel de Allende and its area

San Miguel de Allende has 77% of households online, against 52.2% in Comonfort (21 km away) and 69.4% in Dolores Hidalgo Cuna de la Independencia Nacional (35 km away). The average across the Guanajuato cities we cover is 60.8%. If you also sell in Comonfort, Dolores Hidalgo Cuna de la Independencia Nacional and San José de Iturbide, all within 36 km, we plan them as one market.

What we deliver

  • Designed for phones first
  • Light pages that load fast on a weak signal
  • WhatsApp, call and directions buttons always in reach
  • Google Analytics 4, so you know where customers come from

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Our process

01

Discovery

We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.

02

Plan

We propose what to do first, with goals you can check and a clear budget.

03

Execution

We do the work and show you each month what changed, against the numbers we agreed to track.

04

Optimization

What doesn't work gets changed or cut. What works gets more budget.

Why work with us

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We start from census data for San Miguel de Allende, not assumptions about "the Mexican market".

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We design for the devices people actually have: 56.1% of households with a computer against 77% with internet.

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We compare your city with the rest of the Bajío, not a national average.

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We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.

Frequently asked questions

Does my website need to be built for phones in San Miguel de Allende?

Yes. In San Miguel de Allende, 77% of households have internet but only 56.1% have a computer, so many of your visits will come from a phone. We design for small screens first: short copy, big buttons and your WhatsApp always in reach. Then we check that it works on a computer too.

Do I need a website if I already sell on WhatsApp or Facebook?

For a business in San Miguel de Allende, it isn't one or the other. Your site is what shows up when someone searches for you on Google, and from there they can message you on WhatsApp in one tap. For Mechanova, a machinery importer in Mexico, we built exactly that: an online catalog with quotes handled over WhatsApp, because that trade negotiates by message.

How fast should my website load?

Google recommends that the main content appears within 2.5 seconds. That measure is called LCP, and it's part of the Core Web Vitals. In San Miguel de Allende, 8,537 households have no computer, so many of your customers will arrive on mobile data. That means light images and no heavy video when the page opens.

How much does a website cost for a business in San Miguel de Allende?

It depends on how many sections you need, whether you'll sell online, and whether the site has to connect to other systems. We don't publish fixed prices, because a five-section site doesn't cost the same as a store with hundreds of products. Tell us what you sell and we'll send a written proposal with scope and cost.

Can you build my site if you're not in San Miguel de Allende?

Yes. We work remotely: meetings happen over video, and updates and questions go through WhatsApp or email. You review each stage on a preview link before anything goes live. We don't need to visit San Miguel de Allende. We need photos of your business and some time to hear how you sell.

Ready to grow
in San Miguel de Allende?

Tell us what you sell and where. We'll reply with what we'd do first in San Miguel de Allende, and what isn't worth paying for.

Request a proposal

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