Paid Media & Performance in Escarcega
Escarcega is a city of 31,375 in Campeche. With Merida 287 km away, the local market operates with little competition from big-city agencies.
Of Escarcega's 8,951 households, 35.1% have a home internet connection. That puts it 28.4 points below the 63.5% average across Campeche. 30.6% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 11,003 reachable people online in Escarcega — a market tight enough that geo-targeting stays precise and spend doesn't leak.