/Paid Media & Performance

Paid Media & Performance in Reforma

Data-driven advertising that maximizes every dollar and scales profitable growth.

Chiapas, Mexico

Paid Media & Performance in Reforma

Reforma is a city of 29,018 in Chiapas. With Tuxtla Gutierrez 124 km away, the local market operates with little competition from big-city agencies.

Of Reforma's 8,288 households, 39.5% have a home internet connection. That puts it 6 points below the 45.5% average across Chiapas. 25.6% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 11,473 reachable people online in Reforma — a market tight enough that geo-targeting stays precise and spend doesn't leak.

Reforma in numbers

29,018 Population 14th in Chiapas
11,473 Estimated online audience residents in connected households
39.5% Households online 3,277
124 km Nearest metro Tuxtla Gutierrez

Source: INEGI, Censo de Población y Vivienda 2020.

How we approach Paid Media & Performance

Paid Media & Performance work in Reforma combines Google & Meta Ads, Programmatic Display and Retargeting, scaled to the size and digital maturity of the market. From Reforma we also cover Cunduacan, Playas del Rosario (Subteniente Garcia) and Huimanguillo, all within 26 km.

What we deliver

Google & Meta Ads

Full-funnel campaign management across Google Search, Display, Shopping, Facebook, and Instagram with precision targeting.

Programmatic Display

Automated media buying across premium publishers and networks, optimized in real time for maximum reach and efficiency.

Retargeting

Multi-channel remarketing strategies that re-engage visitors and move them through the conversion funnel with tailored messaging.

Conversion Rate Optimization

A/B testing, landing page optimization, and conversion tracking that turns more clicks into customers and improves ROI.

Our process

01

Discovery

We audit your current digital presence, analyze competitors, and identify the highest-impact opportunities for Paid Media & Performance in your market.

02

Strategy

We build a custom roadmap with clear objectives, KPIs, timelines, and tactics — tailored to your business goals and budget.

03

Execution

Our team implements the strategy across all channels — moving fast, staying agile, and keeping you informed every step of the way.

04

Optimization

We continuously test, measure, and refine. Every decision is backed by data, and every optimization is designed to compound results over time.

Why work with us

✓

We work from census-level data for Reforma, not blanket assumptions about "the Mexican market".

✓

We size the real audience: 8,288 households, 39.5% of them online.

✓

We account for the pull of Tuxtla Gutierrez, 124 km away, and what it does to local competition.

✓

A bilingual team: we run Paid Media & Performance in Spanish and English without losing nuance.

Insights & results

Case Study

RxVantage - Event-Driven Architecture Migration for Healthcare SaaS

Migrated a legacy pharmaceutical SaaS platform to event-driven microservices architecture, improving scalability while reducing infrastructure costs by 50%.

Read case study → From the Blog

We Open-Sourced Our Astro i18n Integration (And It Might Save You Weeks)

We built astro-i18n-next to solve the problems we kept hitting with multilingual Astro sites. Translated URLs, multilingual markdown, i18next integration, and zero runtime cost — all through a single function call. Now it's free for everyone.

Read article →

Need a dedicated team instead?

Beyond project work, we build and manage full-time nearshore teams in Mexico — same time zone, bilingual, at a fraction of US cost.

Digital Marketing Outsourcing

Outsource your digital marketing to Mexico. PPC management, social media, email campaigns, analytics, and creative — all from a bilingual team in your time zone.

Explore outsourcing →

Customer Service Outsourcing

Outsource customer service operations to Mexico. Bilingual agents who handle email, chat, social media, and phone support with empathy and professionalism.

Explore outsourcing →

Call Center Outsourcing

Scale your customer support with fully bilingual call center teams based in Mexico. Native Spanish and fluent English speakers, same timezone as the US, at a fraction of the cost.

Explore outsourcing →

Ready to grow
in Reforma?

Let's talk about your goals and build a strategy that delivers.

Get in touch