Paid Media & Performance in Castaños
Castaños is a city of 27,314 in Coahuila de Zaragoza. With Saltillo 158 km away, the local market operates with little competition from big-city agencies.
Of Castaños's 7,775 households, 42.5% have a home internet connection. That puts it 19.8 points below the 62.3% average across Coahuila de Zaragoza. 30.2% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 11,597 reachable people online in Castaños — a market tight enough that geo-targeting stays precise and spend doesn't leak.