Paid Media & Performance in Piedras Negras
With 173,959 residents, Piedras Negras is one of Coahuila de Zaragoza's major commercial centres. With Ciudad Apodaca 327 km away, the local market operates with little competition from big-city agencies.
Of Piedras Negras's 51,279 households, 67% have a home internet connection. That puts it 4.7 points above the 62.3% average across Coahuila de Zaragoza. 44.1% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 116,556 reachable people online in Piedras Negras — a market tight enough that geo-targeting stays precise and spend doesn't leak.