Paid Media & Performance in Iguala de la Independencia
With 132,854 residents, Iguala de la Independencia is one of Guerrero's major commercial centres. Tlalpan lies 112 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of Iguala de la Independencia's 37,042 households, 54.6% have a home internet connection. That puts it 2.1 points above the 52.5% average across Guerrero. 37.6% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 72,578 reachable people online in Iguala de la Independencia — a market tight enough that geo-targeting stays precise and spend doesn't leak.