Paid Media & Performance in Encarnacion de Diaz
Encarnacion de Diaz is a city of 27,833 in Jalisco. It falls squarely inside Aguascalientes's economic orbit, 40 km away, competing for the same digital audience.
Of Encarnacion de Diaz's 7,814 households, 44.8% have a home internet connection. That puts it 24.2 points below the 69% average across Jalisco. 38.4% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 12,463 reachable people online in Encarnacion de Diaz — a market tight enough that geo-targeting stays precise and spend doesn't leak.