Paid Media & Performance in Puerto Vallarta
With 224,166 residents, Puerto Vallarta is one of Jalisco's major commercial centres. With Zapopan 192 km away, the local market operates with little competition from big-city agencies.
Of Puerto Vallarta's 67,043 households, 72.1% have a home internet connection. That puts it 3.1 points above the 69% average across Jalisco. 48.3% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 161,644 reachable people online in Puerto Vallarta — a market tight enough that geo-targeting stays precise and spend doesn't leak.