Paid Media & Performance in Toluca de Lerdo
With 223,876 residents, Toluca de Lerdo is one of México's main commercial centers. It sits within the municipality of Toluca, which has 910,608 residents. Naucalpan de Juárez is 49 km away. That's close enough for some customers to compare, but searches that name Toluca de Lerdo are where you need to show up first.
Of Toluca de Lerdo's 66,037 households, 72.5% have a home internet connection. That's 6.8 points above the 65.7% average across the México cities we cover. Only 59.3% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 162,000 people live in connected households in Toluca de Lerdo. Target by area of the city and see which neighborhoods respond before raising spend.
