Paid Media & Performance in Toluca de Lerdo
With 223,876 residents, Toluca de Lerdo is one of Mexico's major commercial centres. It sits within the municipality of Toluca, which totals 910,608 residents. Naucalpan de Juarez lies 49 km away — close enough to compete for regional budgets, but with its own distinct local search demand.
Of Toluca de Lerdo's 66,037 households, 72.5% have a home internet connection. That puts it 6.8 points above the 65.7% average across Mexico. 59.3% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 162,223 reachable people online in Toluca de Lerdo — a market tight enough that geo-targeting stays precise and spend doesn't leak.