Paid Media & Performance in Los Reyes de Salgado
Los Reyes de Salgado is a city of 49,940 in Michoacan de Ocampo. It sits within the municipality of Los Reyes, which totals 78,935 residents. With Morelia 135 km away, the local market operates with little competition from big-city agencies.
Of Los Reyes de Salgado's 13,915 households, 56.1% have a home internet connection. That puts it 4 points below the 60.1% average across Michoacan de Ocampo. 36.4% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 28,040 reachable people online in Los Reyes de Salgado — a market tight enough that geo-targeting stays precise and spend doesn't leak.