A small marketing team in a Mexican town office planning a local campaign around a laptop, street visible through the window

/Paid Media & Performance

Digital Marketing Agency in Costa Rica, Sinaloa

Data-driven advertising that maximizes every dollar and scales profitable growth.

Sinaloa, Mexico

Paid Media & Performance in Costa Rica

Costa Rica is a city of 28,239 in Sinaloa. It sits within the municipality of Culiacán, which has 1,003,530 residents. It's 24 km from Culiacán Rosales, so many people searching here also compare against businesses there.

Of Costa Rica's 7,487 households, 44.3% have a home internet connection. That's 21.9 points below the 66.2% average across the Sinaloa cities we cover. Only 31.9% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 13,000 people live in connected households in Costa Rica. It's a compact market: you can advertise across the whole town without wasting budget, and add nearby towns if you sell there too.

Costa Rica in numbers

28,239 Population 9th in Sinaloa
12,503 Estimated online audience residents in connected households
44.3% Households online 3,315 households
24 km Nearest large city Culiacán Rosales

Source: INEGI, Censo de Población y Vivienda 2020.

Costa Rica and its area

Costa Rica has 44.3% of households online, against 24% in Licenciado Benito Juárez (Campo Gobierno) (17 km away) and 70.4% in Culiacán Rosales (24 km away). The average across the Sinaloa cities we cover is 66.2%. If you also sell in Licenciado Benito Juárez (Campo Gobierno), Culiacán Rosales and Navolato, all within 37 km, we plan them as one market.

What we deliver

  • Google Ads plus Facebook and Instagram ads for your area
  • Campaigns that lead to a WhatsApp message or a call
  • Targeting by city, neighborhood or a radius around your business
  • Tracking of how many messages and calls each peso brought in

See everything in Paid Media & Performance →

Our process

01

Discovery

We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.

02

Plan

We propose what to do first, with goals you can check and a clear budget.

03

Execution

We do the work and show you each month what changed, against the numbers we agreed to track.

04

Optimization

What doesn't work gets changed or cut. What works gets more budget.

Why work with us

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We start from census data for Costa Rica, not assumptions about "the Mexican market".

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We size the real audience: 7,487 households, 44.3% of them online.

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We compare Costa Rica with Culiacán Rosales, 24 km away, because that's where your nearest competition on Google is.

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We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.

Frequently asked questions

How many people can I reach with ads in Costa Rica?

We estimate about 13,000 people live in households with internet in Costa Rica: 44.3% of 7,487 households, per INEGI's 2020 census. It's an estimate, since not everyone uses Google or Facebook every day. Use it to size a budget, not as a promise of reach.

Should I advertise only in Costa Rica or include nearby towns?

It depends on whether you serve them. The closest on our list are Licenciado Benito Juárez (Campo Gobierno) (17 km, 33,496 residents), Culiacán Rosales (24 km, 808,416 residents) and Navolato (37 km, 30,796 residents). Google and Meta both let you pick cities or a radius around your business, so you can include them without paying for areas where you don't sell.

Google Ads or Facebook and Instagram ads for a business in Costa Rica?

It depends on how people look for you. If they already search for your service, like a plumber or a dentist, Google Ads puts you in front of that search. If you sell something people want once they see it, Facebook and Instagram usually work better. In Costa Rica, 31.9% of households have a computer, so either way the ad should lead to WhatsApp or a call from a phone.

How much should I spend on digital ads in Costa Rica?

Google Ads has no minimum spend: you set a daily budget and can pause it whenever you like. What's worth spending depends on your audience in Costa Rica and how many new customers you can handle each month. We look at your numbers before proposing an amount. We don't quote a budget blind.

Ready to grow
in Costa Rica?

Tell us what you sell and where. We'll reply with what we'd do first in Costa Rica, and what isn't worth paying for.

Request a proposal

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