Paid Media & Performance in Costa Rica
Costa Rica is a city of 28,239 in Sinaloa. It sits within the municipality of Culiacán, which has 1,003,530 residents. It's 24 km from Culiacán Rosales, so many people searching here also compare against businesses there.
Of Costa Rica's 7,487 households, 44.3% have a home internet connection. That's 21.9 points below the 66.2% average across the Sinaloa cities we cover. Only 31.9% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 13,000 people live in connected households in Costa Rica. It's a compact market: you can advertise across the whole town without wasting budget, and add nearby towns if you sell there too.
