Paid Media & Performance in Reynosa
Reynosa is one of Mexico's largest urban markets, home to 691,557 people. It is the 26th largest market we cover in Mexico.
Of Reynosa's 212,576 households, 53.5% have a home internet connection. That puts it 6.1 points below the 59.6% average across Tamaulipas. 34.4% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 370,126 reachable people online in Reynosa — a market tight enough that geo-targeting stays precise and spend doesn't leak.