Paid Media & Performance in Allende
Allende is a city of 23,351 in Veracruz de Ignacio de la Llave. It sits within the municipality of Coatzacoalcos, which totals 310,698 residents. With Tuxtla Gutierrez 207 km away, the local market operates with little competition from big-city agencies.
Of Allende's 7,156 households, 44.1% have a home internet connection. That puts it 16 points below the 60.1% average across Veracruz de Ignacio de la Llave. 27.4% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 10,302 reachable people online in Allende — a market tight enough that geo-targeting stays precise and spend doesn't leak.