Paid Media & Performance in Isla
Isla is a city of 25,608 in Veracruz de Ignacio de la Llave. With Tuxtla Gutierrez 293 km away, the local market operates with little competition from big-city agencies.
Of Isla's 8,026 households, 36.2% have a home internet connection. That puts it 23.9 points below the 60.1% average across Veracruz de Ignacio de la Llave. 18.6% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 9,262 reachable people online in Isla — a market tight enough that geo-targeting stays precise and spend doesn't leak.