SEO & Content in Progreso
Progreso is a city of 41,965 in Yucatan. It falls squarely inside Merida's economic orbit, 35 km away, competing for the same digital audience.
Of Progreso's 11,922 households, 69.6% have a home internet connection. That puts it 5.2 points above the 64.4% average across Yucatan. 38.2% have a computer at home — a useful signal for how much local traffic arrives on mobile. For SEO & Content, what matters here is genuine search demand. With 69.6% of households connected, local search intent in Progreso is measurable and worth capturing. We build content architecture around the terms people in Yucatan actually type.