/Strategy & Consulting
Strategic clarity that aligns marketing with business goals and drives sustainable growth.
The 7 Baja California cities we cover add up to 3,238,531 residents, led by Tijuana (1,810,645), Mexicali (854,186) and Ensenada (330,652). The state is part of Mexico's northern industrial corridor.
Connectivity across Baja California is uneven: household internet ranges from 45.5% in Rodolfo Sánchez Taboada (Maneadero) to 74.8% in Tijuana. That's why we don't propose the same plan in every city.
Most of the population lives in Tijuana and Mexicali. Before splitting a budget, we compare what a click costs there and in the mid-sized cities.
We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.
We propose what to do first, with goals you can check and a clear budget.
We do the work and show you each month what changed, against the numbers we agreed to track.
What doesn't work gets changed or cut. What works gets more budget.
A page of census data for each of the 7 Baja California cities we cover.
We start from the census: 3,238,531 residents and 74.1% of households online across those cities.
We fit Strategy & Consulting to each city's connectivity, not a national average.
We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.
Source: INEGI, Censo de Población y Vivienda 2020.
A page of census data for each of the 7 Baja California cities we cover. Pick your city to see its numbers.
We have a page of census data for each of the 7 Baja California cities we cover. The largest are Tijuana (1,810,645), Mexicali (854,186) and Ensenada (330,652). We work remotely, so the service is the same in any of them. What changes is the plan, based on each city's size and connectivity.
Per INEGI's 2020 census, among the cities we cover, Tijuana has the highest share of households online (74.8%) and Rodolfo Sánchez Taboada (Maneadero) the lowest (45.5%). The average across those cities is 74.1%. That gap changes what's worth doing first in each one.
Yes. The list covers the Baja California cities we publish census data for, but we work remotely, so we can take on a business in any municipality. Tell us where you sell and we'll build the plan from your area's data.
A consignment billing ledger for small food producers that bills each stockist on what actually sold, not on what was dropped off.
Read case study → From the blogCompanies are scaling back AI agents because running costs beat the benefits. The agents that survive were scoped to a number before anyone built them.
Read article →Beyond project work, we run full-time teams through partner centers we select and manage: nearshore in Mexico and Colombia, offshore in the Philippines, India and Egypt, working your hours.
Paid media, social, email, analytics and creative, run day to day by a bilingual team in your time zone.
Explore outsourcing →Bilingual customer service from Mexico and Colombia across phone, chat, email, social and WhatsApp, with AI QA on every conversation.
Explore outsourcing →Bilingual call center teams in Mexico and Colombia on US hours, with offshore partners for nights and overflow. AI scores every call, and you see the same reports we do.
Explore outsourcing →Tell us what you sell and where. We'll reply with what we'd do first in Baja California, and what isn't worth paying for.
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