/Strategy & Consulting
Strategic clarity that aligns marketing with business goals and drives sustainable growth.
Yucatán, Mexico
Mérida is one of Mexico's largest urban markets, home to 921,771 people. It's the 13th largest market we cover in Mexico.
483,299 people in Mérida are employed. Average schooling is 11.6 years. Mérida is the largest city we cover in Yucatán. In a city this size, plenty of people already search for what you sell by name, so we usually start by capturing that demand and invest in brand afterwards.
Source: INEGI, Censo de Población y Vivienda 2020.
Mérida has 73.4% of households online, against 46.5% in Kanasín (8 km away) and 54.2% in Umán (16 km away). The average across the Yucatán cities we cover is 64.4%. If you also sell in Kanasín, Umán and Hunucmá, all within 27 km, we plan them as one market.
We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.
We propose what to do first, with goals you can check and a clear budget.
We do the work and show you each month what changed, against the numbers we agreed to track.
What doesn't work gets changed or cut. What works gets more budget.
We start from census data for Mérida, not assumptions about "the Mexican market".
We size the real market: 483,299 employed people and 11.6 years of average schooling.
We compare your city with the rest of the Yucatán peninsula and Gulf coast, not a national average.
We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.
Mérida has 921,771 residents and 483,299 employed people. In a city that size, plenty of people already search for what you sell by name, so we start by capturing that demand: your Google Business Profile, a page that converts, and search ads. Brand spend comes once that brings in customers.
There are 5 cities on our list within 50 km of Mérida, none larger. But on Google, your competition is whoever shows up when someone searches for your service with your town's name. A free competitor snapshot shows you who that is.
Before we start, we agree on what to measure: calls, WhatsApp messages, store visits or online sales. Each month we show you those numbers next to what was spent, and if something isn't moving, we change it. We won't report "reach" or "impressions" as if they were customers.
It depends on how many channels we cover and whether you want just the plan or the execution too. We don't publish fixed rates. What we can do at no cost is a snapshot of what your competitors in Mérida are doing on Google, so you can decide with data whether it's worth investing.
A consignment billing ledger for small food producers that bills each stockist on what actually sold, not on what was dropped off.
Read case study → From the blogCompanies are scaling back AI agents because running costs beat the benefits. The agents that survive were scoped to a number before anyone built them.
Read article →Beyond project work, we run full-time teams through partner centers we select and manage: nearshore in Mexico and Colombia, offshore in the Philippines, India and Egypt, working your hours.
Paid media, social, email, analytics and creative, run day to day by a bilingual team in your time zone.
Explore outsourcing →Bilingual customer service from Mexico and Colombia across phone, chat, email, social and WhatsApp, with AI QA on every conversation.
Explore outsourcing →Bilingual call center teams in Mexico and Colombia on US hours, with offshore partners for nights and overflow. AI scores every call, and you see the same reports we do.
Explore outsourcing →Tell us what you sell and where. We'll reply with what we'd do first in Mérida, and what isn't worth paying for.
Request a proposalRather see what your competitors are doing on Google first? Ask for a free snapshot