/Strategy & Consulting
Strategic clarity that aligns marketing with business goals and drives sustainable growth.
Yucatán, Mexico
Umán is a city of 56,409 in Yucatán. It's 16 km from Mérida, so many people searching here also compare against businesses there.
29,960 people in Umán are employed. Average schooling is 9.5 years. Umán is the 4th largest city we cover in Yucatán. In a town this size, word of mouth carries a lot of weight, so we first fix what people find when they search for you by name: your Google profile, your reviews and a WhatsApp that answers fast.
Source: INEGI, Censo de Población y Vivienda 2020.
Umán has 54.2% of households online, against 73.4% in Mérida (16 km away) and 27% in Hunucmá (20 km away). The average across the Yucatán cities we cover is 64.4%. If you also sell in Mérida, Hunucmá and Kanasín, all within 21 km, we plan them as one market.
We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.
We propose what to do first, with goals you can check and a clear budget.
We do the work and show you each month what changed, against the numbers we agreed to track.
What doesn't work gets changed or cut. What works gets more budget.
We start from census data for Umán, not assumptions about "the Mexican market".
We size the real market: 29,960 employed people and 9.5 years of average schooling.
We compare Umán with Mérida, 16 km away, because that's where your nearest competition on Google is.
We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.
Umán has 56,409 residents and 29,960 employed people. In a town that size, word of mouth carries weight, so we start with what people find when they search for you by name: your Google profile, your reviews and a WhatsApp that answers fast. Ads come later, once that's in order.
There are 4 cities on our list within 50 km of Umán, 2 of them larger. The nearest large city is Mérida, 16 km away. But on Google, your competition is whoever shows up when someone searches for your service with your town's name. A free competitor snapshot shows you who that is.
Before we start, we agree on what to measure: calls, WhatsApp messages, store visits or online sales. Each month we show you those numbers next to what was spent, and if something isn't moving, we change it. We won't report "reach" or "impressions" as if they were customers.
It depends on how many channels we cover and whether you want just the plan or the execution too. We don't publish fixed rates. What we can do at no cost is a snapshot of what your competitors in Umán are doing on Google, so you can decide with data whether it's worth investing.
A consignment billing ledger for small food producers that bills each stockist on what actually sold, not on what was dropped off.
Read case study → From the blogCompanies are scaling back AI agents because running costs beat the benefits. The agents that survive were scoped to a number before anyone built them.
Read article →Beyond project work, we run full-time teams through partner centers we select and manage: nearshore in Mexico and Colombia, offshore in the Philippines, India and Egypt, working your hours.
Paid media, social, email, analytics and creative, run day to day by a bilingual team in your time zone.
Explore outsourcing →Bilingual customer service from Mexico and Colombia across phone, chat, email, social and WhatsApp, with AI QA on every conversation.
Explore outsourcing →Bilingual call center teams in Mexico and Colombia on US hours, with offshore partners for nights and overflow. AI scores every call, and you see the same reports we do.
Explore outsourcing →Tell us what you sell and where. We'll reply with what we'd do first in Umán, and what isn't worth paying for.
Request a proposalRather see what your competitors are doing on Google first? Ask for a free snapshot