Paid Media & Performance in Tlahuac
With 323,771 residents, Tlahuac is one of Ciudad de Mexico's major commercial centres. It falls squarely inside Iztapalapa's economic orbit, 14 km away, competing for the same digital audience.
Of Tlahuac's 89,429 households, 69.1% have a home internet connection. That puts it 7.1 points below the 76.2% average across Ciudad de Mexico. 49.2% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 223,583 reachable people online in Tlahuac — a market tight enough that geo-targeting stays precise and spend doesn't leak.