Paid Media & Performance in Xochimilco
With 429,481 residents, Xochimilco is one of Ciudad de Mexico's major commercial centres. It falls squarely inside Tlalpan's economic orbit, 7 km away, competing for the same digital audience.
Of Xochimilco's 113,760 households, 67.4% have a home internet connection. That puts it 8.8 points below the 76.2% average across Ciudad de Mexico. 50.8% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 289,533 reachable people online in Xochimilco — a market tight enough that geo-targeting stays precise and spend doesn't leak.