Paid Media & Performance in Coyoacan
Coyoacan is one of Mexico's largest urban markets, home to 614,447 people. It is the 33rd largest market we cover in Mexico. It forms a single conurbation with Alvaro Obregon, 6 km away, so digital competition here is metro-wide rather than municipal.
Of Coyoacan's 191,517 households, 82.5% have a home internet connection. That puts it 6.3 points above the 76.2% average across Ciudad de Mexico. 69.8% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 506,619 reachable people online in Coyoacan — a market tight enough that geo-targeting stays precise and spend doesn't leak.