A small marketing team in a Mexican town office planning a local campaign around a laptop, street visible through the window

/Paid Media & Performance

Digital Marketing Agency in Coyoacán

Data-driven advertising that maximizes every dollar and scales profitable growth.

Ciudad de México, Mexico

Paid Media & Performance in Coyoacán

Coyoacán is one of Mexico's largest urban markets, home to 614,447 people. It's the 33rd largest market we cover in Mexico. It forms one metro area with Álvaro Obregón, 6 km away, so on Google you compete with businesses across the whole area, not just the municipality.

Of Coyoacán's 191,517 households, 82.5% have a home internet connection. That's 6.3 points above the 76.2% average across the Ciudad de México cities we cover. Only 69.8% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 507,000 people live in connected households in Coyoacán. In a city this size, a budget spreads thin unless you target by neighborhood or a radius around your business.

Coyoacán in numbers

614,447 Population 4th in Ciudad de México
506,619 Estimated online audience residents in connected households
82.5% Households online 157,908 households
6 km Nearest large city Álvaro Obregón

Source: INEGI, Censo de Población y Vivienda 2020.

Coyoacán and its area

Coyoacán has 82.5% of households online, against 91.9% in Benito Juárez (3 km away) and 77.1% in Álvaro Obregón (6 km away). The average across the Ciudad de México cities we cover is 76.2%. If you also sell in Benito Juárez, Álvaro Obregón and Tlalpan, all within 7 km, we plan them as one market.

What we deliver

  • Google Ads plus Facebook and Instagram ads for your area
  • Campaigns that lead to a WhatsApp message or a call
  • Targeting by city, neighborhood or a radius around your business
  • Tracking of how many messages and calls each peso brought in

See everything in Paid Media & Performance →

Our process

01

Discovery

We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.

02

Plan

We propose what to do first, with goals you can check and a clear budget.

03

Execution

We do the work and show you each month what changed, against the numbers we agreed to track.

04

Optimization

What doesn't work gets changed or cut. What works gets more budget.

Why work with us

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We start from census data for Coyoacán, not assumptions about "the Mexican market".

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We size the real audience: 191,517 households, 82.5% of them online.

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We compare your city with the rest of central Mexico, not a national average.

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We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.

Frequently asked questions

How many people can I reach with ads in Coyoacán?

We estimate about 507,000 people live in households with internet in Coyoacán: 82.5% of 191,517 households, per INEGI's 2020 census. It's an estimate, since not everyone uses Google or Facebook every day. Use it to size a budget, not as a promise of reach.

Should I advertise only in Coyoacán or include nearby towns?

It depends on whether you serve them. The closest on our list are Benito Juárez (3 km, 434,153 residents), Álvaro Obregón (6 km, 759,003 residents) and Tlalpan (7 km, 599,935 residents). Google and Meta both let you pick cities or a radius around your business, so you can include them without paying for areas where you don't sell.

Google Ads or Facebook and Instagram ads for a business in Coyoacán?

It depends on how people look for you. If they already search for your service, like a plumber or a dentist, Google Ads puts you in front of that search. If you sell something people want once they see it, Facebook and Instagram usually work better. In Coyoacán, 69.8% of households have a computer, so either way the ad should lead to WhatsApp or a call from a phone.

How much should I spend on digital ads in Coyoacán?

Google Ads has no minimum spend: you set a daily budget and can pause it whenever you like. What's worth spending depends on your audience in Coyoacán and how many new customers you can handle each month. We look at your numbers before proposing an amount. We don't quote a budget blind.

Ready to grow
in Coyoacán?

Tell us what you sell and where. We'll reply with what we'd do first in Coyoacán, and what isn't worth paying for.

Request a proposal

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