Paid Media & Performance in Coyoacán
Coyoacán is one of Mexico's largest urban markets, home to 614,447 people. It's the 33rd largest market we cover in Mexico. It forms one metro area with Álvaro Obregón, 6 km away, so on Google you compete with businesses across the whole area, not just the municipality.
Of Coyoacán's 191,517 households, 82.5% have a home internet connection. That's 6.3 points above the 76.2% average across the Ciudad de México cities we cover. Only 69.8% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 507,000 people live in connected households in Coyoacán. In a city this size, a budget spreads thin unless you target by neighborhood or a radius around your business.
