Paid Media & Performance in Iztacalco
With 404,695 residents, Iztacalco is one of Ciudad de Mexico's major commercial centres. It falls squarely inside Iztapalapa's economic orbit, 4 km away, competing for the same digital audience.
Of Iztacalco's 117,720 households, 77.3% have a home internet connection. 61.5% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 312,972 reachable people online in Iztacalco — a market tight enough that geo-targeting stays precise and spend doesn't leak.