Paid Media & Performance in Iztapalapa
Iztapalapa is one of Mexico's largest urban markets, home to 1,835,486 people. It's the largest market we cover in Mexico. It forms one metro area with Coyoacán, 7 km away, so on Google you compete with businesses across the whole area, not just the municipality.
Of Iztapalapa's 504,365 households, 69.2% have a home internet connection. That's 7 points below the 76.2% average across the Ciudad de México cities we cover. Only 49% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 1.3 million people live in connected households in Iztapalapa. In a city this size, a budget spreads thin unless you target by neighborhood or a radius around your business.