Paid Media & Performance in Iztapalapa
Iztapalapa is one of Mexico's largest urban markets, home to 1,835,486 people. It is the 1st largest market we cover in Mexico. It forms a single conurbation with Coyoacan, 7 km away, so digital competition here is metro-wide rather than municipal.
Of Iztapalapa's 504,365 households, 69.2% have a home internet connection. That puts it 7 points below the 76.2% average across Ciudad de Mexico. 49% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 1,270,456 reachable people online in Iztapalapa — a market tight enough that geo-targeting stays precise and spend doesn't leak.