Paid Media & Performance in Tlalpan
Tlalpan is one of Mexico's largest urban markets, home to 599,935 people. It's the 34th largest market we cover in Mexico. It forms one metro area with Coyoacán, 7 km away, so on Google you compete with businesses across the whole area, not just the municipality.
Of Tlalpan's 176,454 households, 78.5% have a home internet connection. That's 2.3 points above the 76.2% average across the Ciudad de México cities we cover. Only 63.4% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 471,000 people live in connected households in Tlalpan. In a city this size, a budget spreads thin unless you target by neighborhood or a radius around your business.