Paid Media & Performance in Tlalpan
Tlalpan is one of Mexico's largest urban markets, home to 599,935 people. It is the 34th largest market we cover in Mexico. It forms a single conurbation with Coyoacan, 7 km away, so digital competition here is metro-wide rather than municipal.
Of Tlalpan's 176,454 households, 78.5% have a home internet connection. That puts it 2.3 points above the 76.2% average across Ciudad de Mexico. 63.4% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 471,213 reachable people online in Tlalpan — a market tight enough that geo-targeting stays precise and spend doesn't leak.