Paid Media & Performance in San Miguel Topilejo
San Miguel Topilejo is a city of 41,087 in Ciudad de Mexico. It sits within the municipality of Tlalpan, which totals 699,928 residents. It falls squarely inside Tlalpan's economic orbit, 10 km away, competing for the same digital audience.
Of San Miguel Topilejo's 10,306 households, 52.2% have a home internet connection. That puts it 24 points below the 76.2% average across Ciudad de Mexico. 33.5% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 21,433 reachable people online in San Miguel Topilejo — a market tight enough that geo-targeting stays precise and spend doesn't leak.