Paid Media & Performance in San Miguel Topilejo
San Miguel Topilejo is a city of 41,087 in Ciudad de México. It sits within the municipality of Tlalpan, which has 699,928 residents. It's 10 km from Tlalpan, so many people searching here also compare against businesses there.
Of San Miguel Topilejo's 10,306 households, 52.2% have a home internet connection. That's 24 points below the 76.2% average across the Ciudad de México cities we cover. Only 33.5% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 21,000 people live in connected households in San Miguel Topilejo. It's a compact market: you can advertise across the whole town without wasting budget, and add nearby towns if you sell there too.
