A small marketing team in a Mexican town office planning a local campaign around a laptop, street visible through the window

/Paid Media & Performance

Digital Marketing Agency in San Miguel Topilejo, CDMX

Data-driven advertising that maximizes every dollar and scales profitable growth.

Ciudad de México, Mexico

Paid Media & Performance in San Miguel Topilejo

San Miguel Topilejo is a city of 41,087 in Ciudad de México. It sits within the municipality of Tlalpan, which has 699,928 residents. It's 10 km from Tlalpan, so many people searching here also compare against businesses there.

Of San Miguel Topilejo's 10,306 households, 52.2% have a home internet connection. That's 24 points below the 76.2% average across the Ciudad de México cities we cover. Only 33.5% have a computer, so in many connected homes people search from a phone. In paid advertising, audience size sets the budget. We estimate about 21,000 people live in connected households in San Miguel Topilejo. It's a compact market: you can advertise across the whole town without wasting budget, and add nearby towns if you sell there too.

San Miguel Topilejo in numbers

41,087 Population 16th in Ciudad de México
21,433 Estimated online audience residents in connected households
52.2% Households online 5,376 households
10 km Nearest large city Tlalpan

Source: INEGI, Censo de Población y Vivienda 2020.

San Miguel Topilejo and its area

San Miguel Topilejo has 52.2% of households online, against 58.6% in San Miguel Ajusco (7 km away) and 67.4% in Xochimilco (8 km away). The average across the Ciudad de México cities we cover is 76.2%. If you also sell in San Miguel Ajusco, Xochimilco and Tlalpan, all within 10 km, we plan them as one market.

What we deliver

  • Google Ads plus Facebook and Instagram ads for your area
  • Campaigns that lead to a WhatsApp message or a call
  • Targeting by city, neighborhood or a radius around your business
  • Tracking of how many messages and calls each peso brought in

See everything in Paid Media & Performance →

Our process

01

Discovery

We review your Google presence, your site and your social accounts, plus what competitors in your area are doing.

02

Plan

We propose what to do first, with goals you can check and a clear budget.

03

Execution

We do the work and show you each month what changed, against the numbers we agreed to track.

04

Optimization

What doesn't work gets changed or cut. What works gets more budget.

Why work with us

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We start from census data for San Miguel Topilejo, not assumptions about "the Mexican market".

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We size the real audience: 10,306 households, 52.2% of them online.

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We compare San Miguel Topilejo with Tlalpan, 10 km away, because that's where your nearest competition on Google is.

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We've built sites and online stores for businesses in Mexico, including The Cookie Stop and Mechanova. Both case studies are published.

Frequently asked questions

How many people can I reach with ads in San Miguel Topilejo?

We estimate about 21,000 people live in households with internet in San Miguel Topilejo: 52.2% of 10,306 households, per INEGI's 2020 census. It's an estimate, since not everyone uses Google or Facebook every day. Use it to size a budget, not as a promise of reach.

Should I advertise only in San Miguel Topilejo or include nearby towns?

It depends on whether you serve them. The closest on our list are San Miguel Ajusco (7 km, 37,282 residents), Xochimilco (8 km, 429,481 residents) and Tlalpan (10 km, 599,935 residents). Google and Meta both let you pick cities or a radius around your business, so you can include them without paying for areas where you don't sell.

Google Ads or Facebook and Instagram ads for a business in San Miguel Topilejo?

It depends on how people look for you. If they already search for your service, like a plumber or a dentist, Google Ads puts you in front of that search. If you sell something people want once they see it, Facebook and Instagram usually work better. In San Miguel Topilejo, 33.5% of households have a computer, so either way the ad should lead to WhatsApp or a call from a phone.

How much should I spend on digital ads in San Miguel Topilejo?

Google Ads has no minimum spend: you set a daily budget and can pause it whenever you like. What's worth spending depends on your audience in San Miguel Topilejo and how many new customers you can handle each month. We look at your numbers before proposing an amount. We don't quote a budget blind.

Ready to grow
in San Miguel Topilejo?

Tell us what you sell and where. We'll reply with what we'd do first in San Miguel Topilejo, and what isn't worth paying for.

Request a proposal

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