Paid Media & Performance in San Miguel Ajusco
San Miguel Ajusco is a city of 37,282 in Ciudad de Mexico. It sits within the municipality of Tlalpan, which totals 699,928 residents. It falls squarely inside Tlalpan's economic orbit, 9 km away, competing for the same digital audience.
Of San Miguel Ajusco's 9,883 households, 58.6% have a home internet connection. That puts it 17.6 points below the 76.2% average across Ciudad de Mexico. 37.1% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 21,834 reachable people online in San Miguel Ajusco — a market tight enough that geo-targeting stays precise and spend doesn't leak.