Paid Media & Performance in Benito Juarez
With 434,153 residents, Benito Juarez is one of Ciudad de Mexico's major commercial centres. It falls squarely inside Coyoacan's economic orbit, 3 km away, competing for the same digital audience.
Of Benito Juarez's 176,053 households, 91.9% have a home internet connection. That puts it 15.7 points above the 76.2% average across Ciudad de Mexico. 85% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 398,970 reachable people online in Benito Juarez — a market tight enough that geo-targeting stays precise and spend doesn't leak.