Paid Media & Performance in Miguel Hidalgo
With 414,470 residents, Miguel Hidalgo is one of Ciudad de Mexico's major commercial centres. It falls squarely inside Alvaro Obregon's economic orbit, 2 km away, competing for the same digital audience.
Of Miguel Hidalgo's 146,762 households, 85% have a home internet connection. That puts it 8.8 points above the 76.2% average across Ciudad de Mexico. 74.7% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 352,382 reachable people online in Miguel Hidalgo — a market tight enough that geo-targeting stays precise and spend doesn't leak.