Paid Media & Performance in Alvaro Obregon
Alvaro Obregon is one of Mexico's largest urban markets, home to 759,003 people. It is the 23rd largest market we cover in Mexico. It forms a single conurbation with Coyoacan, 6 km away, so digital competition here is metro-wide rather than municipal.
Of Alvaro Obregon's 219,322 households, 77.1% have a home internet connection. 61.5% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 585,280 reachable people online in Alvaro Obregon — a market tight enough that geo-targeting stays precise and spend doesn't leak.