Paid Media & Performance in Ramos Arizpe
With 114,010 residents, Ramos Arizpe is one of Coahuila de Zaragoza's major commercial centres. It falls squarely inside Saltillo's economic orbit, 14 km away, competing for the same digital audience.
Of Ramos Arizpe's 32,098 households, 58.8% have a home internet connection. That puts it 3.5 points below the 62.3% average across Coahuila de Zaragoza. 42.4% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 67,011 reachable people online in Ramos Arizpe — a market tight enough that geo-targeting stays precise and spend doesn't leak.