Paid Media & Performance in Saltillo
Saltillo is one of Mexico's largest urban markets, home to 864,431 people. It is the 15th largest market we cover in Mexico.
Of Saltillo's 238,171 households, 69.2% have a home internet connection. That puts it 6.9 points above the 62.3% average across Coahuila de Zaragoza. 49.4% have a computer at home — a useful signal for how much local traffic arrives on mobile. In Paid Media & Performance, addressable audience size sets the budget. We estimate roughly 598,247 reachable people online in Saltillo — a market tight enough that geo-targeting stays precise and spend doesn't leak.